WHAT IS SEO (SEARCH ENGINE OPTIMISATION)?
Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.
Let’s first understand,
What is a Search Engine?
Search engines are the primary interface between people using the Web and websites. We visit a search engine site [like Google, Yahoo, or Msn] and type keywords or phrases to find relevant websites. Search Engine uses its technology to find websites that best match the Keywords you are looking for.
Why Search Engines are so important?
- Search Engines are very important for generating traffic to your site.
- More than 90% of Internet users use search engines to find products, services, and information that they are looking for.
- When a search engine reviews your website, it looks for different types of clues to establish a ranking.
Next, Let’s Check,
How does Search Engine work?
- Search engines perform several activities in order to deliver search results.
- Crawling — is the process of fetching all the web pages linked to a web site. This task is performed by a software, called a crawler or a spider (or Googlebot, as is the case with Google).
- Indexing — is the process of creating an index for all the fetched web pages and keeping them into a giant database from where they can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
- Search engines perform several activities in order to deliver search results
- Processing — When a search request comes, the search engine processes it. i.e. it compares the search string in the search request with the indexed pages in the database.
- Calculating Relevancy — Since it is likely that more than one pages contain the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
- Retrieving Results — The last step in search engines’ activities is retrieving the best-matched results. Basically, it is nothing more than simply displaying them in the browser.
- Search engines such as Google, Bing and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.
Let us discuss the more technical concept of Spider or Crawler and how it works:
SPIDER or CRAWLER
- A spider or crawler which is a component of a Search engine gathers listings by automatically “crawling” the web.
- The spider follows links to web pages, makes copies of the pages and stores them in the search engine’s index.
- Based on the data, the search engine then indexes the pages and ranks the websites.
- Search engine employs intelligent program robots called crawlers or spider, which visits thousands of websites every hour and index the pages according to the content.
- These indexes are huge database containing reference and links to the actual websites. The search engines look through this database and display the results.
- Major search engines that index pages using spiders are Google, Yahoo, AltaVista, MSN, AOL.
I know we discussed a lot about the other things but to understand the SEO firstly we must know how the Search Engine works and how any website gets Crawled.
Let’s not wait for more and discuss,
What is SEO?
- SEO stands for Search Engine Optimization!
- SEO is the process of improving the volume or quality of traffic on web sites from search engines via search results.
- In other words, we can say, Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular set of keyword phrases.
- SEO aims to improve rankings for a relevant keyword in search results.
- One description of SEO is a structured method of web site development.
- Another, more common view is that SEO is a long term strategy of online marketing.
- In Brief — SEO is the process of designing and developing a web site to attend a high rank in search engine results.
- SEO is a process of optimizing your website to rank it higher on the Search Engine. To understand more about SEO first we need to see some of the components of it and try to understand what they are.
Why SEO is so important?
- 70% Of all users prefer “organic” results as opposed to Pay Per Click ads.
- 90% Of all users do not go past the first three pages of organic results.
- Higher return on investment than any comparable form of marketing.
Benefits of SEO?
- The highest volume of unique site visits (Different IP addresses)
- 24hour/365days/year Internet promotions
- High international profile for a comparatively low outlay
- When properly designed and optimized, the website should stay long term in the rankings
- High standards validation, works in all browsers.
SEO Process
We can discuss the SEO Process with the help of diagram:
SEO is a cyclic process where we do the following:
- Research — Generally it’s the first process of SEO where we do Analytics, Competitor Analysis, Keywords Research using various tools like Google Keyword Planner, Uber Suggest, SEM Rush, Ahrefs, etc.
- Structure — Then we develop a Keyword structure on each page.
- On-Site SEO — On-site SEO refers to optimizing both the content and HTML source code of a page.
- Link Building — Building external as well as internal links to the website.
- Analyze Rankings and Traffic — Finally Analyzing the Results by looking into Rankings and Traffic to the website.
Let us know the types of SEO. Basically, there are three types of SEO:
Types of SEO
The SEO process can be divided into three stages:
- On-site/On-Page Search Engine Optimization
2. Off-Site/Off Page Search Engine Optimization
3. Technical SEO
These types of SEO are compulsory for your website.
Let us see the definition of these:
- On-Page SEO Optimization — This includes providing good content, good keywords selection, putting keywords in correct places, giving appropriate title to every page etc.
- Off-Page SEO Optimization — This includes link building, increasing link. popularity by submitting in open directories, search engines, link exchange etc.
- Technical SEO — This includes Site Loading Speed, Installation of SSL, Server Location, etc.
Conclusion
Hopefully, you have gained a good understanding of the basics of SEO, You should also now understand that an online presence is crucial for everyday businesses and an SEO strategy can help make you stand out above your competitors.
I know guys it's very less information but I wanted all of you to know the basics of SEO.
We will discuss all these in detail in our next blog.
For any queries, you can reach me at my email address below:
Email: socialpageschannel@gmail.com
I will definitely help you out.
Thanks and Regards,
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